Salt Sugar Fat by Michael Moss is one of the best books I've read this year.
It's a real page turner for anyone that is interested in health OR in the history of big companies.
Here are a few interesting facts that I wrote down to wet your appetite.
There is a special type of salt that is cut to stick to foods like chips.
Phillip Morris (A tobacco company) owned a bunch of the big name brands : Kool-Aid, General Foods, Jello, Oreo's, Kraft and many, many more. They used tobacco industry techniques to get us hooked on their food products.
Oreos wanted to increase revenue due to slow sales in the US. They targeted India. India's obesity rate sky-rocketed.
There are teams of food scientist that are studying how to reach our "bliss point" when eating food, making us addicted to it.
There was a secret meeting of CEOs from top food companies (Phillsbury, Nestle, Kraft, Coca-Cola and more) to discuss how much of America's obesity problem was their responsibility. Wonder what the conclusion was? Read the book!
Buy Salt Sugar Fat: How the Food Giants Hooked Us from Amazon!
